Wednesday, 13 July 2011

Two laws or guidelines which the company will have to abide by whilst using the internet

Copyright infringement:
This is when unauthorized or prohibited use of works under copyright, infringing the copyright holder’s exclusive rights, such as the right to reproduce of perform the copyrighted work, or to make derivative works e.g. the Honda Logo

It would be a copyright infringement to modify the picture, without the owner’s permission.

Infringement can harm the owners of intellectual property; for instance, the copying and distribution of music or software, without the creator's permission, could reduce sales of the copyright holder's product.



Data protection act 1998
This is the main piece of legislation that governs the protection of personal data in the UK. Main points:

§  Personal data must be collected fairly and lawfully. The data subject/person should be informed of who the data controller is. (The Institution) who the data controller’s representative is; the purpose or purposes for which the data are intended to be processed; and to whom the data will be disclosed.
§  Appropriate security measures must be taken against unlawful or unauthorised processing of personal data and against accidental loss of, or damage to, personal data. These include both technical measures, e.g. data encryption and the regular backing-up of data files and organisational measures, e.g. staff data protection training
§  Personal data shall not be transferred to a country outside the European Economic Area unless specific exemptions apply (e.g. if the data subject has given consent) this includes the publication of personal data on the internet
§  Personal data must be kept accurate and up to date and shall not be kept for longer than is necessary

The Act aims to give individuals rights with regards to the processing and sharing of personal information. Without legislations such as this people and companies would be free to use take sell our personal information which involves anything from birth dates to medical history.    

Data use notice:
Any web sites that collect personal information should include a Data Use notice. This needs to describe all the purposes for which the information collected via cookies or other covert software.

If any of the information collected is going to be used for promotional, marketing, research or any other secondary purpose, the data usage notice must give individuals the opportunity to agree to it. This means an ‘opt-in’ box needs to be included in the notice.

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